I've been keeping busy with my U.S. research of Ronald McDonald House Charities! I interviewed Katie Underhill from the St. Louis Chapter, Laura Doyle from the Cleveland Chapter, Sarah Cockerill at the Global Office, as well as an outside Communication Consultant, Mark Nylander. So what have I learned so far for my Global Advertising and Public Relations class?
Different Audiences, Different Strategies
RMHC has several different audience groups--families who are staying or have stayed in a House, volunteers, private donors, corporate donors, and potential donors. It sounds obvious to say that different social media strategies would be used to target different audiences, but what surprised me about my research is that RMHC Chapters see different audience groups across different social media platforms. Both Underhill and Doyle told me that they use Facebook to communicate with families, and they use Twitter to communicate with corporate donors and other organizations.
Here is my Top Ten list for things to see and do when I visit London:
#10 - Hyde Park
#9 - The Museum Road Challenge
#8 - The London Eye
#7 - Exmouth Market
#6 - British Food
#5 - Westminster Abbey
#4 - Hampton Court
#3 - Tower of London
#2 - Harrods
#1 - Buckingham Palace/Changing of the Guard
Jack the Ripper Walking Tour, Windsor Palace, The London Bridge Experience, The Globe Theater and all the other museums!
In May of 2013, I had the opportunity to participate in a research trip to London. I conducted research comparing how nonprofits use social media for public relations in the U.K. versus in the U.S. The entries in the blog contain my findings.