PROFESSIONAL SUMMARY
I have a passion for writing and building meaningful relationships with stake holders and audiences.
SKILLS
Social Media
AP Style
Adobe Creative Suite
Email Marketing
Copy Writing and Editing
Journalism
WORK HISTORY
Marketing Specialist
2015 to Current
SIGMA Equipment - Evansville, IN
Public Relations Advisor 2014 to Current
Psi Lambda Xi - Greencastle, IN
Blogger 2012 to 2015
Bobbles and Baubles - www.bobblesandbaubles.wordpress.com
Shop Assistant 2014 to 2015
Maria's: Your Marshall Flower Shoppe - Marshall, IL
Graduate Assistant 2011 to 2013
Kent State University - Kent, OH
Facebook Page Admin 2012 to 2012
Kent State University JMC - Kent, OH
News Anchor/Assistant Production Director 2008 to 2010
Renda Broadcasting - Indiana, PA
EDUCATION
Kent State University 2013
Kent, OH
Master of Arts: Public Relations
DePauw University 2008
Greencastle, IN
Bachelor of Arts: Communications
MEMBERSHIPS AND HONORS
Psi Lambda Xi
Tiger Pep Band and Color Guard
Alpha Psi Omega National Theatre Honor Society (DePauw Chapter)
D3TV, DePauw Television Channel
References available upon request
I have a passion for writing and building meaningful relationships with stake holders and audiences.
SKILLS
Social Media
AP Style
Adobe Creative Suite
Email Marketing
Copy Writing and Editing
Journalism
WORK HISTORY
Marketing Specialist
2015 to Current
SIGMA Equipment - Evansville, IN
- Plan, manage and execute all email marketing for 65,000 customers
- Create content to send to targeted customers in segmented emails
- Work with Business Analyst to determine which industries to target using historical company data
- Write all press releases (AP Style), and send to appropriate media outlets
- Develop and adhere to budgets for routine tasks and large-scale projects
- Promote events, auctions, and trade show appearances
- Collaborate across departments to plan and execute trade show exhibits
- Prepare print materials such as brochures, flyers, business cards, etc.
- Collaborate across departments to develop business plans, concepts, and branding for new or newly expanded divisions of the company
- Manage social media accounts across multiple platforms
- Create customer resource documents, such as photography and video guides
- Developed initial process for editing and publishing equipment videos
- Trained other departments in basic photography and video editing
- Assisted in researching and mapping a model of the customer journey
- Thorough knowledge of writing styles, including AP Style, Standard English, and Chicago Manual of Style
- Clear understanding of media law as it pertains to privacy policies, terms, intellectual property, trademark, and libel/slander
- Adobe Photoshop, Illustrator, InDesign, and Dreamweaver
- Basic video editing skills
- Basic skills in HTML and CSS
Public Relations Advisor 2014 to Current
Psi Lambda Xi - Greencastle, IN
- Created public relations plan for active members
- Train active members in social media strategies and best practices
- Advise active members in planning fundraising events
Blogger 2012 to 2015
Bobbles and Baubles - www.bobblesandbaubles.wordpress.com
- Produce written and multimedia content relating to crochet and other crafts
- Monitor site statistics showing number of views and visitors, referrers, and top search engine terms
- Designed original logo and print materials using Adobe Illustrator and Adobe InDesign
Shop Assistant 2014 to 2015
Maria's: Your Marshall Flower Shoppe - Marshall, IL
- Provide technology assistance as needed
- Deliver items to customers
- Organize storage areas
Graduate Assistant 2011 to 2013
Kent State University - Kent, OH
- Assisted with research for strategic plan for the School of Journalism and Mass Communication; scheduled and attended interviews, compiled notes, utilized online survey tools
- Filmed and produced web videos to recruit students from China to the School of Journalism and Mass Communication using Sony Vegas and Sony SoundForge
- Wrote articles for the School of Journalism and Mass Communication alumni magazine, Jargon
- Graded student papers and projects
Facebook Page Admin 2012 to 2012
Kent State University JMC - Kent, OH
- Increased followers of the new page from 10 to 100 within a two month period
- Adjusted daily posting schedule to coincide with peak activity times
News Anchor/Assistant Production Director 2008 to 2010
Renda Broadcasting - Indiana, PA
- Wrote and delivered afternoon newscasts, weather updates, and breaking news
- Wrote, voiced, and produced commercials
- Reported on municipal and school board meetings
- Produced web videos for the station websites
EDUCATION
Kent State University 2013
Kent, OH
Master of Arts: Public Relations
- 3.8 GPA
- Courses included Global Advertising and PR, Media Relations and Media Management
DePauw University 2008
Greencastle, IN
Bachelor of Arts: Communications
- Recipient of Academic Merit Scholarship
- Teaching Assistant for TV Production class
- Courses included Electronic Journalism, Media Law and Interpersonal Communication
MEMBERSHIPS AND HONORS
Psi Lambda Xi
- Co-Founder
- New Member Education Chair 2007
Tiger Pep Band and Color Guard
- Student Congress Representative 2005-06
- Color Guard Founder and Captain 2006-08
Alpha Psi Omega National Theatre Honor Society (DePauw Chapter)
- Choreographer for the musical Hair
- Actress, Seamstress and Stage Hand for various collegiate productions
D3TV, DePauw Television Channel
- Reporter/Tape Operator 2007-08
- Associate Producer (The Source) 2008
References available upon request