A screenshot of St. Louis's Facebook
I’ve really been enjoying my research for my Global Advertising and PR class!
Back to My Roots - St. Louis
For my research of Ronald McDonald House Charities, I decided to “start at home.” For me that means St. Louis. In an earlier post, I told the story of my family’s stay at the Ronald McDonald House of St. Louis when I was a baby in the NICU.
I had the opportunity to interview Katie Underhill, Communications Coordinator for Ronald McDonald House Charities of St. Louis. The St. Louis Chapter operates three Houses and three Family Rooms.
Underhill's primary focus when managing social media for RMHC of St. Louis is to raise awareness.
Underhill said she uses Facebook to connect with families and volunteers, and she stressed how important it is to establish an emotional connection.
“We have had some great feedback from posting photos of families who have stayed at the house, and come back to donate pop tabs or Wish List items,” said Underhill. “People use us at a time when they are in crisis, and when their child heals, they want to give back.”
In May of 2013, I had the opportunity to participate in a research trip to London. I conducted research comparing how nonprofits use social media for public relations in the U.K. versus in the U.S. The entries in the blog contain my findings.